A customer relationship management tool, or CRM, is precisely what its name implies. It’s a technology system that intelligently manages and stores customer information in real time, all in one easy place, so that you and key team members can access it as needed. 

When you’re a small operation, it’s easier for you to remember the needs of individual customers and cater to them accordingly. But what happens when you grow? How will your employees know anything about who your customers are? Customer profiles are a must for any successful business, and a good CRM takes care of them.